Alberto Puchetti is the founder and artistic director of Arboit Ltd. Graduated form University of Architecture of Venice (Italy) and fully qualified as an architect, his interest in design has been practiced along the line between architecture, and product design. By having the opportunity of working for many years with leading design firms like Universal Design Studio, Barber Osgerby and Michael Young Ltd. he has received very precious experience. In Asia since 2005, Alberto was appointed as art director of DEM Inc. and had the opportunity to deliver his own vision of design on a wide range of architecture and product design projects. By 2007 he established his own firm - Arboit Ltd. - in Hong Kong.