Jacob de Baan is a Dutch creative professional with more than 25 years of experience in product design and visual communication for companies and institutions such as VAN GOGH MUSEUM, POLS POTTEN, DARK and HEINEN DELFTS BLAUW. He has a track record as an art director and project leader in developing processes of new corporate identities. Jacob de Baan is passionate about lighting and his designs are commercially commissioned by international design labels. His approach is to translate human experience into corresponding design solutions.