Tom Fereday develops products based on the principle of honest design.

He is motivated by a belief in the need to design from the inside out. Key to his process is consideration and celebration of materials and manufacturing processes. Tom pursues intelligent and thoughtful design outcomes. He is interested in connecting people with objects through the use of natural materials and tactile finishes. He strives to create enduring designs which are meaningful to people and their environment.

Born in Australia, the designer grew up in England studying at the Wimbeldon School of Art before moving to Sydney to complete Honours in Industrial Design at the University of Technology Sydney. He founded his studio in 2012 and currently works across Europe and Australia.