Niclas Hoflin is the founder of and designer behind RUBN.


Starting my career as a designer I was privileged to meet the Danish designer Ole Palsby, who became my mentor and a dear friend. We worked alongside for ten years and trough him I learned much about life, design, art, architecture and products. Most of all he taught me that everything is connected; People, objects and ideas – they all have to work as a unit. This have been my mantra ever since.


Design shall be crafted to last. It has to persist time both in expression, processing and use of materials. I try to achieve that through perfected simplicity; both in the lines that I draw and in my choice of materials.


But in the end it’s just a lamp and nothing more than a lamp.